Wow, that’s rough but it’s a great plan you’ve put together, and very quickly too. Good luck and I hope this great post gets you some solid traffic and launches you on the path to a bigger and better brand!

Funny enough I found your site and this post by searchin “bing” on Bing. You were #4 (if you don’t count the news results).

Also adding that I found your site be searching for “bing” @ bing.com. I hope all of this turns into a blessing in disguise for you guys.

Scott,
You know you are really-really good at what you do when the “big guys” come up with a name that you have been using for years…this will pass, and something wonderful will come out of it….

Let me know if there is anything that I can do. Teresa

why bing?, why not gates??

I do not understand, Why do have to rebrand.
I thought that you would have the rights to the name, by first in Business use.

You can also block MS from TMing bing.

AM I wrong, I know it would be legally expensive. At the very least you should them buy you out from using the term.

My bing-a-ling your bing-aling…

Bing search is just great, I have tried it and if you search you immediately get the facts, so not the the same things of Google, with Google you just get something that’s in their database.

I also found your site searching bing on bing.com.

Quick get some adsense on your page and you’ll be making some easy money.

Dudes,
Do you have a Squidoo page, a Wetpaint page, a BING HUB page? Have you sent articles about your bussiness to Ezine Articles or any other article directories? What about posting video to You-Tube about what you do? Come on, get with the Social scene to promote yourselves and create distinction from you and this new search engine. Once you get all these properties up make sure to link them together, and don’t forget to Blog your case!

In spanish there is a word called Bingo, which is a game used to be played in some Catholic meetings to collect money for good works. When one win, shouts BINGO!!
It is also played in social meetings without money collection.

I would have taken a rather different approach. See, now that you have already announced your decision to re-brand, you have, for all intensive purposes, forfeited your case to fight Microsoft.

Also, the mere fact that Microsoft decided to name their new search engine BING should not have automatically pushed you to a re-brand. In fact, people will be searching for “bing” A LOT, and will generate tons of traffic.

Anyway, if you are truly interested in fighting Microsoft, consider retracting your move to re-brand until you reach an outcome…and maybe even a little cash for it.

Cheers and Good Luck!

You should change to bong. Bong is a much stronger sound as if from a larger bell or a gong. Plus it conjures the instrument used to enjoy a nice relaxing high.

These are all really good thoughts, to be honest we are really just working 80 hour weeks to keep up with the workload as it is. But any and all gaps in work will be filled with more social networking. Thanks again for the great thoughts.

Well the good news is that I just read all of that because when I went to Bing.com and typed in what is Bing?…this is what I pulled up. So in this instance, your rivals brought you some traffic. Now of course I have to come back on the 9th to find out the new name and how you came to it. Good luck Underdogs!

Thanks!

You are right about keeping people coming back by not unveiling too much information. I am definitely going to come back to the blog to see what you have decided on about your ‘new identity’. You mentioned on June 1st that hits had increased considerably. It should be interesting to see how many hits you have on the 9th when you introduce the re-brand!

As a business major, I find it interesting to note your situation, no matter how difficult it may be. It is always a good approach to stay positive and generate new innovative ideas. You can never go wrong with that!

Also, I was very impressed with the portfolio!

Good luck!

heh love the circa 2006 SEO tips from Valerie on beating out Microsoft’s Bing result via link building… I’m sure that’ll work out really well.

good luck with the company name change and from the looks of the portfolios, you should have no trouble securing new clients and keeping old ones.

[…] « « next: Microsoft’s bing Delivers a Branding Catastrophe…| […]

Dang that is tough. I have been getting emails from people confusing the products, but not a whole lot. I can’t image how many you must be getting. Thanks and I wish you guys the best of luck!